From there, review the terms that appear often. Once you identify what your next job title should be, look at job postings for the job title and its variations. Job postings are also keyword-based content, making them a great resource for savvy job seekers. You also can examine the profile pages of peers. Repeat this process with others, and patterns should emerge. Do the same with the summary you are currently using and compare the results. Copy and paste his or her summary into a word cloud site such as and see what keywords are most prominent. If there is a more senior, well-respected professional in your field, look at that person's LinkedIn profile. Identifying the right keywords to help with your search engine optimization can seem daunting at first, but there are resources available to help you find them. Your LinkedIn profile needs to show up in search engine results in order to reach recruiters and hiring managers.
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March 2023
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